Kungani iRichfield Food ingumlingani ofanele ngemuva kokuba iMars inciphise ukutholakala kwayo?

Ngemva kokuba iMars inqume ukuthengisa ngqo amaSkittle ayo omiswe yiqhwa ngamapulatifomu afana neTikTok, izinkampani eziningi zithembele kuMars ukuze zithole inzuzo yazo.uswidi owomisiwe oqandisiweizimpahla zishiywa zingaqinisekile ngokutholakala kwesikhathi esizayo kanye namanani. Njengoba imakethe yamaswidi omisiwe eqandisiwe iqhubeka nokukhula, kubalulekile ukuthi amabhizinisi athole umhlinzeki othembekile nosezingeni eliphezulu. I-Richfield Food, umholi womhlaba wonke ekukhiqizeni amaswidi omisiwe eqandisiwe, inikeza inketho engcono kakhulu, enikeza ukuzinza, ukusebenza kahle, kanye nekhwalithi edingwa amabhizinisi amaningi.

 

1. Ubuchwepheshe kanye Nokusungula Izinto Ezintsha Ekomiseni Ngokuqandisa

I-Richfield Food inesipiliyoni seminyaka engaphezu kwengu-20 kumaswidi okomisa amakhaza, okusenza sibe ngomunye wabadlali abanolwazi kakhulu emakethe. Ifektri yethu, enemigqa yokukhiqiza yokomisa amakhaza engu-18 ye-Toyo Giken, ihlanganisa amamitha-skwele angu-60,000, futhi ifakwe ubuchwepheshe obusezingeni eliphezulu obufana nezindinganiso eziphakeme zezinkampani ezifana ne-Mars. Ubuchwepheshe bethu buqinisekisa ukuthi yonke inqwaba yamaswidi igcina ibhalansi ephelele yokunambitheka, ukuthungwa, kanye nokubukeka, iletha umkhiqizo owomiswe amakhaza ngendlela emangalisayo njalo.

 

Njengoba sithuthukise inqubo yethu yokomisa iqhwa iminyaka engaphezu kwamashumi amabili, sithuthukise ikhono lethu lokukhiqiza uswidi ogcina ukuthungwa okumnandi nokucwebezelayo ngenkathi sinikeza ukunambitheka okunamandla nokugqamile. Ngokungafani neMars, ephendukela ekuthengisweni okuqondile, iRichfield iyaqhubeka nokunikeza umkhiqizo ozinzile nowezinga elikhulu, oqinisekisa ukuthi amabhizinisi angathembela kithi ukuze athole ukuphakelwa okuqhubekayo.

 

2. Ukuhlanganiswa Okuqondile Kokulawula Okuphakeme

Enye yezinzuzo ezibalulekile zokukhetha iRichfield uchungechunge lwethu lokuhlinzeka oluhlanganisiwe. Njengefektri eyodwa kuphela yokomisa e-China enamakhono ayo okukhiqiza amaswidi angaphekiwe, singakhiqiza amaswidi asezingeni eliphezulu njenge-Skittles ngqo ngaphakathi. Lokhu kusho ukuthi silawula yonke inqubo yokukhiqiza, kusukela ekukhiqizeni amaswidi angaphekiwe kuya ekomiseni okuqandisiwe, okuthuthukisa ukusebenza kwethu kahle futhi kunciphisa ingozi yokuphazamiseka kochungechunge lokuhlinzeka.

 

Ngokuphatha kokubili ukukhiqizwa kwamaswidi kanye nokomisa ngokuqandisa ngaphakathi, iRichfield iyakwazi ukunikeza amanani ancintisanayo ngenkathi iqinisekisa ukulawulwa kwekhwalithi okuhle kakhulu. Lokhu kusenza sihluke kwiMars, esiya ekuhlinzekeni amaswidi omiswe ngokuqandisa emabhizinisini, okungenzeka ukuthi inyuse izindleko noma inciphise ukunikezwa kwabalingani bangaphandle. NgeRichfield, amabhizinisi angalindela amanani ancintisanayo, amaswidi asezingeni eliphezulu, kanye nensizakalo ethembekile, okusenza sibe ngumlingani ophelele njengoba iMars iphendukela kumodeli eqondile eya kumthengi.

Uthingo Lomqandisi Owomile1
I-Worm eyomile eqandisiwe2

3. Amaswidi Omisiwe Oqandisiwe Asezingeni Eliphezulu Azo zonke Izidingo Zebhizinisi

Amaswidi omisiwe aqandisiwe kaRichfield afaka imikhiqizo efana namaswidi omisiwe aqandisiwe, ukulunywa yizibungu, kanye namabhere e-gummy. Sinikeza osayizi abajwayelekile nabakhulu, ngezinketho zokunambitheka okumnandi nokumuncu, njengomkhiqizo odumile we-Skittles. Amaswidi ethu enziwe ngezithako ezinhle kakhulu futhi adlula enkambisweni yokuqandisa eqinisekisa ukugcinwa kokunambitheka okukhulu nokucwebezela.

 

Uhlu lwemikhiqizo ehlukahlukene yeRichfield kanye nokukwazi ukwenza ngokwezifiso kuqinisekisa ukuthi amabhizinisi angathola uswidi omisiwe oqandisiwe ofanelekela izintandokazi zemakethe yawo, kungaba yizimpethu ze-gummy ezimuncu noma amabhere e-gummy omisiwe oqandisiwe. Amandla ethu okunikeza izinsizakalo ze-OEM/ODM avumela izixazululo zemikhiqizo ezenzelwe wena, okwenza kube lula ngezinkampani ukwandisa imigqa yazo yamaswidi futhi zihambisane nezidingo zemakethe.

 

Isiphetho

NgeUkudla kweRichfield, amabhizinisi athola ukufinyelela kumhlinzeki ozinzile, onolwazi, nothembekile wamaswidi omisiwe ngokuqandisa. Ngokungafani neMars, eshintsha ukugxila kwayo ekuthengisweni okuqondile kuya kubathengi, ukuhlanganiswa kweRichfield okuqondile, ukuzibophezela ekhwalithini, kanye namanani okuncintisana kusenza sibe yisinqumo esikhethwa yizinkampani ezifuna ukugcina ukuhlinzekwa okuqhubekayo kwemikhiqizo emisiwe ngokuqandisa esezingeni eliphezulu.


Isikhathi sokuthunyelwe: Novemba-13-2024