Ngemuva kokuthi i-Mars inqume ukuthengisa ama-Skittles ayo omisiwe eqandisiwe ngqo kubathengi ngokusebenzisa amapulatifomu afana ne-TikTok, izinkampani eziningi ezithembele ku-Mars ukuze zizuze.uswidi omiswe yiqhwaizimpahla zishiywa zingaqinisekile mayelana nokutholakala kwesikhathi esizayo kanye namanani entengo. Njengoba imakethe yamaswidi omisiwe iqhubeka ikhula, kubalulekile ukuthi amabhizinisi avikele umhlinzeki onokwethenjelwa, wekhwalithi ephezulu. I-Richfield Food, umholi womhlaba wonke ekukhiqizweni kwamaswidi omisiwe, inikeza inketho ephakeme kakhulu, enikeza ukuzinza, ukusebenza kahle, kanye nekhwalithi edingwa amabhizinisi amaningi.
1. Ubungcweti kanye Nokuqamba Okusha Kokumisa Iqhwa
I-Richfield Food iziqhayisa iminyaka engaphezu kwengu-20 yesipiliyoni kuswidi okomisa iqhwa, okusenza sibe omunye wabadlali abanolwazi kakhulu emakethe. Imboni yethu, enezintambo zokukhiqiza ezomisa i-Toyo Giken eziyi-18, ifinyelela ku-60,000 wamamitha-skwele, futhi ifakwe ubuchwepheshe obusezingeni eliphezulu obufana namazinga aphezulu ezinkampani ezifana ne-Mars. Ubuchwepheshe bethu buqinisekisa ukuthi iqoqo ngalinye likaswidi ligcina ibhalansi ephelele ye-flavour, ukuthungwa, nokubukeka, liletha umkhiqizo okhethekile omiswe yiqhwa njalo.
Ngaphezulu kweminyaka engamashumi amabili yokucwenga inqubo yethu yokumisa iqhwa, sithuthukise ikhono lethu lokukhiqiza uswidi ogcina ukuthungwa okujabulisayo, okucwebezelayo ngenkathi iletha ukunambitheka okujulile, okuqhumayo. Ngokungafani ne-Mars, ebheke ekuthengisweni okuqondile, i-Richfield iyaqhubeka nokuhlinzeka ngokukhiqiza okuzinzile, okukhulu, iqinisekisa ukuthi amabhizinisi angathembela kithi ukuze athole izinto ezingashintshi.
2. Ukuhlanganisa Okuqondile Kokulawula Okuphezulu
Enye yezinzuzo ezibalulekile zokukhetha i-Richfield wuchungechunge lwethu lokunikezela oluhlanganisiwe oluqondile. Njengefekthri ewukuphela kweqhwa e-China ephethe amakhono ayo okukhiqiza uswidi ongahluziwe, singakhiqiza amaswidi ekhwalithi ephezulu njenge-Skittles ngqo endlini. Lokhu kusho ukuthi silawula yonke inqubo yokukhiqiza, kusukela ekwenziweni kwamaswidi aluhlaza kuya ekumisweni yiqhwa, okuthuthukisa ukusebenza kahle kwethu futhi kunciphise ubungozi bokuphazamiseka kwe-supply chain.
Ngokuphatha kokubili ukukhiqizwa kwamaswidi kanye nokumisa iqhwa ngaphakathi, i-Richfield iyakwazi ukunikeza amanani okuncintisana ngenkathi iqinisekisa ukulawulwa kwekhwalithi okuhle kakhulu. Lokhu kusehlukanisa ne-Mars, eqhela ekunikezeni amabhizinisi uswidi omiswe iqhwa, okungenzeka anyuse izindleko noma akhawulele ukuhlinzekwa kozakwethu bangaphandle. Nge-Richfield, amabhizinisi angalindela izintengo ezincintisanayo, uswidi wekhwalithi ephezulu, nesevisi ethembekile, okusenza sibe uzakwethu ophelele njengama-pivots e-Mars kumodeli eqonde ngqo kumthengi.
3. Uswidi Owomisiwe Oseqophelweni eliphezulu wazo zonke Izidingo Zebhizinisi
Uswidi owomisiwe ka-Richfield uhlanganisa imikhiqizo efana neswidi yothingo oluqandisiwe, ukulunywa yizibungu, namabhere e-gummy. Sinikeza kokubili osayizi abavamile nabajumbo, ngezinketho zokunambitheka okumnandi nokumuncu, njengomkhiqizo odumile we-Skittles. Uswidi wethu wenziwa ngezithako ezinhle kakhulu futhi wenza inqubo yokumisa kahle iqhwa eqinisekisa ukugcinwa kwe-flavour ephezulu kanye nokucwazimula.
Uhlu lwemikhiqizo ehlukahlukene ye-Richfield nokwenziwa ngendlela oyifisayo kuqinisekisa ukuthi amabhizinisi angathola uswidi omiswe iqhwa ophelele ukuze uvumelane nokuthandwa yimakethe yawo eqondiwe, kungakhathaliseki ukuthi izikelemu ezimuncu noma amabhere aqandisiwe. Amandla ethu okuhlinzeka ngezinsizakalo ze-OEM/ODM avumela izixazululo zomkhiqizo ofanelana nawe, okwenza kube lula ngezinkampani ukwandisa owazo amaswidi futhi zihambisane nezidingo zemakethe.
Isiphetho
NgeRichfield Ukudla, amabhizinisi athola ukufinyelela kumthengisi ozinzile, onolwazi, nothembekile wamaswidi omisiwe. Ngokungafani ne-Mars, eshintsha ukugxila kwayo ekuthengisweni okuqondile kuya kumthengi, ukuhlanganiswa okuqondile kwe-Richfield, ukuzibophezela kukhwalithi, namanani ancintisanayo kusenza sibe yinketho ezinkampanini ezifuna ukugcina ukunikezwa okuqhubekayo kwemikhiqizo efriziwe yekhwalithi ephezulu. .
Isikhathi sokuthumela: Nov-13-2024