Izindleko Zase-US Ngeke Zivimbe Ukwanda Kwamaswidi – Ngenxa Yesu Lomhlaba Wonke LikaRichfield

Isici: Umbono Womhlaba Wonke kanye Nesu Lokufakazelwa Kwentela

Njengoba intela yase-US ezimpahleni zaseShayina iqhubeka nokukhulisa izindleko zokukhiqiza nezokuthengisa kwabaningi abangenisa ukudla, umuntu angalindela ukuthiuswidi owomisiwe oqandisiweukuthambekela kokunciphisa ijubane. Kodwa akukhona lokho okwenzekayo. Eqinisweni, isidingo siyanda - ikakhulukazi emikhiqizweni ekhangayo, egcwele ukunambitheka njenge-geek candy eyomisiwe eqandisiwe kanye nama-gummy bear. Isizathu? Ukusungula izinto ezintsha kanye nokukhiqiza okuhlakaniphile.

Ngenkathi abancintisana nabo bezama ukulungisa indlela abathenga ngayo, iRichfield Food isivele ithathe izinyathelo eziningana phambili. Le nkampani yayilindele ukushintsha kwemakethe futhi yatshala imali ekuqaleni kokukhiqiza kwayo amaswidi angaphekiwe, kanye namakhono aphelele okomisa amakhaza ngaphakathi. IRichfield manje ingenye yezimboni zaseShayina kuphela ezinobuchwepheshe nemishini efana nezinkampani ezinkulu zomhlaba njengeMars - ezinikeza ikhono lokukhiqiza amaswidi ahlala njalo, angakhula ngisho nasezimweni zezulu ezibiza kakhulu.

I-Richfield ayigcini nje ngokuhlinzeka ngamaswidi - iletha ukuzinza, ikhwalithi, kanye namanani okuncintisana. Njengoba inemigqa yokukhiqiza engaphezu kuka-20 kanye nokuba khona ezitolo zasekhaya ezingaphezu kuka-30,000 zomama nezinsana, leli qembu liyazi ukuthi lingahlanganisa kanjani amazinga okuphepha kokudla kwendabuko nemikhuba yanamuhla yabathengi.

Ngisho noma kunezintela eziphezulu zase-US, ukulawulwa kwezindleko okusebenzayo kweRichfield kanye nomkhiqizo omkhulu kusiza ukugcina ukuthengeka okungabizi, okuvumela abasabalalisi bamazwe ngamazwe kanye nemikhiqizo ukuthi bahlale benenzuzo. Kungakhathaliseki ukuthi uhlobo olusha lwe-DTC ku-Shopify noma umthengisi othengisa ngobuningi ozama ukuhlangabezana nezidingo zokuthengisa, iRichfield iqinisekisa ukuthi amaswidi ayaqhubeka nokuza.

Esimweni sokuhweba somhlaba wonke esingaqinisekile, imodeli kaRichfield yokucabanga kusengaphambili ifakazela ukuthi ingqalasizinda efanele kanye nokubona kusengaphambili amasu kungenza noma yiliphi ibhizinisi libe mnandi — ngisho nangaphansi kwengcindezi.