Isici: I-Global Perspective & Tariff-Proof Strategy
Njengoba amanani entengo ase-US ezimpahleni zaseShayina eqhubeka nokukhuphula izindleko zokukhiqiza nezokudayisa kwabangenisa ukudla kwamanye amazwe, umuntu angalindelauswidi omiswe yiqhwaumkhuba wehlise ijubane. Kodwa akukhona lokho okwenzekayo. Eqinisweni, isidingo siyakhula - ikakhulukazi emikhiqizweni ekhangayo, egcwele ukunambitheka efana ne-geek candy efriziwe namabhere e-gummy. Isizathu? Ukuqamba kanye nokukhiqiza okuhlakaniphile.
Ngenkathi izimbangi zizama ukulungisa ukutholakala kwazo, i-Richfield Food isivele inezinyathelo ezimbalwa ngaphambili. Inkampani ibilindele amashifu emakethe futhi yatshala imali kusenesikhathi ekukhiqizeni kwayo uswidi ongahluziwe, kanye nekhono eligcwele lokumisa iqhwa endlini. I-Richfield manje isingelinye lamafekthri aseShayina kuphela anobuchwepheshe nemishini eqhathaniswa neziqhwaga zomhlaba njenge-Mars - okuzinikeza ikhono lokukhiqiza uswidi ongashintshi, ongalawuleki ngisho nasezimweni zezulu ezinzima.
I-Richfield ayinikezi nje uswidi kuphela - iletha ukuzinza, ikhwalithi, kanye namanani okuncintisana. Njengoba kunemigqa yokukhiqiza engaphezu kuka-20 kanye nokuba khona ezitolo zikamama nezinsana ezingaphezu kuka-30,000, leli qembu liyakwazi ukuhlanganisa amazinga okuphepha okudla endabuko namathrendi esimanje abathengi.
Ngisho noma kunezintengo eziphakeme zase-US, ukulawulwa kwezindleko okuphumelelayo kwe-Richfield kanye nomkhiqizo omkhulu kusiza ukugcina ukufinyeleleka, okuvumela abasabalalisi bamazwe ngamazwe kanye nemikhiqizo ukuthi ihlale inenzuzo. Kungakhathaliseki ukuthi uhlobo olusha lwe-DTC ku-Shopify noma umthengisi ozama ukuhlangabezana nezidingo zezitolo, i-Richfield iqinisekisa ukuthi uswidi ulokhu ufika.
Esimweni sohwebo somhlaba esingaqinisekile, imodeli ye-Richfield yokucabanga phambili ifakazela ukuthi ingqalasizinda efanele kanye namasu okubona kusengaphambili kungenza noma yiliphi ibhizinisi libe mnandi - ngisho nangaphansi kwengcindezi.
Isikhathi sokuthumela: Apr-30-2025