Ukukhula Kwemakethe Yezithelo Ezomisiwe Eziqandisiwe Kungani I-Richfield Ibekwe Endaweni Yokuchuma

Iizithelo ezomisiwe eziqandisiweImakethe ayiseyona umkhiqizo okhethekile — isiba yisigaba sezithako esivamile ngokushesha. Ngokusho kwezifundo eziningi zemakethe, ingxenye yezithelo ezomisiwe eziqandisiwe iyingxenye enkulu yemakethe yokudla okomisiwe okuqandisiwe iyonke, futhi ikhula ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) esiphakathi kuka-6.7%–7.5% emhlabeni jikelele.

Lokhu kukhula kuqhutshwa yizindlela eziningana ezibalulekile: ukwanda kwesidingo sabathengi sezithako ezinempilo nezihlala isikhathi eside; ukukhula kwentshisekelo ekudleni okulula okulula; ukukhula kokudla okusebenzayo kanye nezingxube zekhithi lokudla; ​​kanye nokwanda kokusetshenziswa kwezithelo ezomisiwe eziqandisiwe kokusanhlamvu, emabhawa, ebhikawozi, e-ayisikhilimu, kanye nemikhiqizo ye-confectionery.

Ngenxa yokuthi isidingo siyakhula emhlabeni wonke — hhayi esifundeni esisodwa kuphela — ukunikezwa kufanele kuqhubeke. Kodwa ukunikezwa kwamajikijolo nezithelo ezintsha kuyashintshashintsha: kuthinteka yisimo sezulu, izinkathi zonyaka, izifo, kanye nokuthutha. Abathengi abaningi bezithelo ezomisiwe efrijini bathola ukuthi ukuthembela kuphela ekunikezelweni kwezithelo ezintsha/eziqandisiwe akuhlali isikhathi eside. Yilapho umdlali omkhulu, ohlonyiswe kahle njengoRichfield eba yigugu khona.

I-Richfield inezingqalasizinda kanye nokuguquguquka kokuthola izinsiza ukuze kuhlangatshezwane nesidingo esikhulayo:

Imigqa engu-18 emikhulu yokomisa efrijini emafektri ayo — evumela umkhiqizo ophezulu kanye nomkhiqizo oqhubekayo;

Izisekelo ezimbili zokuthola nokucubungula izindawo (iShayina neVietnam), ezisekela amajikijolo asezingeni elifanele kanye nezithelo zasezindaweni ezishisayo;

Okuhlangenwe nakho kanye nezitifiketi (zemvelo, i-BRC, i-GMP), okunikeza ukuzethemba kubathengi bomhlaba wonke.

Ngokuhambisana nomkhuba omkhulu — ukukhula kwesidingo somhlaba wonke sezithelo ezomisiwe eziqandisiwe — iRichfield ayinikezi abathengi imikhiqizo kuphela, kodwa futhi nokukhula, ukuhambisana kanye nokubona kusengaphambili. Kubakhiqizi abahlela ukwethula ukudla okulula okusanhlamvu, okusanhlamvu, amabha anempilo, noma iziphuzo — ukubambisana neRichfield kubanika ithuba lokuhlinzeka emakethe ekhulayo nencintisanayo.