Imakethe yamaswidi omisiwe e-United States ikhule kakhulu eminyakeni yamuva nje, yakha ushintsho olukhulu ekuthandweni kwabathengi kanye namasu okukhiqiza amaswidi emhlabeni jikelele. Njengoba intshisekelo ekhulayo emikhiqizweni efana ne-Skittles eyomisiwe e-freeze, ama-gummy worms, nama-sour candies, kokubili izinhlobo zamaswidi ezisunguliwe kanye nabasanda kungena bazama ukuzivumelanisa nesidingo esikhulayo. Lesi sihloko sihlola indlela intuthuko yeuswidi owomisiwe oqandisiwee-US kuthonya ezinye izifunda nokuthi kungani izinkampani zamaswidi emhlabeni wonke kufanele zicabangele ukungena emakethe.
1. Ithonya Lomhlaba Wonke Lempumelelo Yamaswidi Omisiwe Ngamaqhwa ase-US
Impumelelo yamaswidi omisiwe ngokuqandisa e-United States ibe yinto ephawulekayo. Inhlanganisela eyingqayizivele yokuthungwa okuqinile kanye nokunambitheka okunamandla kudonsele ukunaka kwabathandi bamaswidi babo bonke ubudala. Amapulatifomu ezokuxhumana nabantu afana ne-TikTok ne-Instagram asizile ekukhuthazeni lo mkhuba, ekhombisa uhlobo olungavamile nolujabulisayo lwamaswidi omisiwe ngokuqandisa ezigidini zabathengi emhlabeni jikelele. Ngenxa yalokho, izinkampani eziningi zamaswidi zomhlaba wonke manje sezifuna ukuphinda impumelelo yemikhiqizo yamaswidi omisiwe ngokuqandisa e-US ezimakethe zazo.
Okujabulisa kakhulu ngalo mkhuba ukuthiuswidi owomisiwe oqandisiweAkuyona nje into edumile e-US; isheshe yathandwa emazweni afana neJapan, iJalimane, neCanada, ahlala elangazelela ukuhlola imikhiqizo yokudla emisha nemisha. Imakethe yase-US ibeka isiteji salokho okungaba umkhuba omkhulu olandelayo womhlaba wonke wamaswidi, othonya kokubili amasu okuthuthukiswa komkhiqizo kanye nokumaketha emhlabeni jikelele.
2. Indima Yokudla KweRichfield Ekwandeni Komhlaba Wonke
I-Richfield Food ihamba phambili kulo mkhuba womhlaba wonke, inikeza izinhlobo zamaswidi emhlabeni wonke ikhambi eliphelele lokuhlangabezana nesidingo esikhulayo semikhiqizo eyomisiwe eqandisiwe. Ngokungafani nabanye abahlinzeki abaningi, i-Richfield Food inikeza kokubili izinsizakalo zokukhiqiza amaswidi angaphekiwe kanye nezokomiswa eqandisini, okuvumela izinkampani ukuthi zenze lula izinqubo zazo zokukhiqiza futhi ziqinisekise izinga eliphezulu lokuvumelana kanye nekhwalithi. Lokhu kuyinzuzo enkulu emakethe yamaswidi eyomisiwe eqandisiwe encintisanayo.
Ubuchwepheshe besimanje bukaRichfieldamakhono okukhiqiza, okuhlanganisa imigqa yokuqandisa i-Toyo Giken engu-18 kanye nefektri engamamitha-skwele angu-60,000, kwenza inkampani ikwazi ukuhlangabezana nezidingo zokukhiqiza ezinkulu ngenkathi igcina amazinga ekhwalithi ephezulu. Ngaphezu kwalokho, izinsizakalo ze-OEM/ODM zeRichfield zivumela imikhiqizo yamaswidi ukuthi idale imikhiqizo eyomisiwe eyenziwe ngokwezifiso efanelana nokunambitheka kwendawo kanye nezintandokazi, okuqinisekisa ukuthi iminikelo yabo ihambelana nabathengi ezimakethe ezahlukahlukene.
3. Kungani Manje Sekuyisikhathi Sokujoyina Umkhuba Wokuqandisa Amaswidi
Njengoba izinkampani eziningi zamaswidi emhlabeni wonke ziqaphela impumelelo yamaswidi omisiwe e-freeze e-US, ziya ngokuya zilangazelela ukungena emakethe. Kodwa-ke, isimo sokuncintisana siyashintsha. Abadlali abaziwayo njengoMars noNestle sebevele bathatha izinyathelo zokushintshashintsha imikhiqizo yabo yamaswidi ngemikhiqizo emisiwe e-freeze. Kumabhizinisi amasha noma amancane, ukuthola umlingani othembekile nomusha kubalulekile empumelelweni.
I-Richfield Food inikeza lokho kanye. Ngokuhlanganisa ubuchwepheshe bokomisa ngokuqandisa nokukhiqizwa kwamaswidi aluhlaza, i-Richfield ingasiza izinkampani ukunciphisa izindleko, yandise ukusebenza kahle kokukhiqiza, futhi idale imikhiqizo eyingqayizivele evelele emakethe egcwele abantu. Ngezindinganiso zekhwalithi ephezulu kanye namanani okuncintisana, i-Richfield inikeza ikhambi elikhangayo lemikhiqizo yamaswidi efuna ukwenza uphawu lwayo emakethe yamaswidi omisiwe ngokuqandisa.
Isiphetho
Imakethe yamaswidi omisiwe e-US isiphenduke umkhuba womhlaba wonke ngokushesha, futhi izinkampani ezifuna ukuphumelela kulesi sigaba esikhulayo kumele zithathe isinyathelo ngokushesha. I-Richfield Food inikeza amakhono okukhiqiza, ukusungula izinto ezintsha, kanye nobuchwepheshe obudingekayo ukusiza imikhiqizo ukuthi ithuthukise imikhiqizo yamaswidi omisiwe esezingeni eliphezulu, ezohambisana nabathengi emhlabeni jikelele.
Isikhathi sokuthunyelwe: Novemba-26-2024