Esimweni somnotho esishintsha ngokushesha sanamuhla, iqiniso elilodwa lihlala lingaguquki: izinkampani ezizivumelanisa nezimo kuphela ezizochuma. Njengoba i-US ne-China manje zisebenzela izivumelwano zokuhweba ezithuthukisiwe, amathuba ayavela - kodwa nezinselele ezintsha zamabhizinisi amaswidi ancike ezinkethweni zokuphakelwa kwamanye amazwe ziyavela.
Yilapho iRichfield Food ikhanya khona.
Ngokungafani nabakhiqizi bendabuko abathembele kubahlinzeki bezinkampani zangaphandle ukuthola amaswidi angaphekiwe (ikakhulukazi imikhiqizo efana ne-Skittles from Mars), i-Richfield yakhe umbuso wokukhiqiza amaswidi oqondile ngokuphelele. Kusukela ekudaleni ama-rainbow sphere ayo anemibala kuya ekuwomiseni ngokunembile ngemishini ye-Toyo Giken, i-Richfield isingatha zonke izinyathelo - iqinisekisa ikhwalithi, amanani, kanye nokutholakala.
Lokhu kubaluleke kakhulu manje njengoba iMars isithengisa eyayoama-Skittle omiswe ngokuqandisangqo kubathengi kanye nokunciphisa ukunikezwa kwabanye. Izinkampani ezazithembele ku-Mars ukuze zithole amaswidi ayisisekelo manje sezisengozini. Kodwa i-Richfield? Zizimele, zisebenza kahle, futhi zikwazi ngokugcwele ukukhiqiza amaswidi “afana ne-Skittles” anesimo esifanayo, ukuthungwa, kanye ne-sour punch — ngezitayela ezinkulu, eziyisikwele, noma zakudala.
Futhi njengoba izingxoxo zokuhweba zivula iziteshi ezintsha phakathi kweShayina ne-US, izinhlobo ezihambisana nabakhiqizi abaqinisekisiwe nabaxhumene nomhlaba wonke njengeRichfield zizoba nenzuzo yokuqala emakethe esanda kwandiswa. Ubambiswano lweRichfield oluhlala isikhathi eside nabadlali bomhlaba wonke abanjengoNestlé noKraft, oluhambisana namalebhu abo avunyelwe yi-FDA kanye nezimboni ze-BRC A-grade, lusho into eyodwa: sebevele bedlala esiteji somhlaba - futhi bayawina.
Kumabhrendi kaswidi afuna umlingani wokukhiqiza onokwethenjelwa nolungele ikusasa, iRichfield akuyona nje inketho ehlakaniphile — yiyona kuphela inketho enengqondo.
Isikhathi sokuthunyelwe: Meyi-23-2025