Esimweni somnotho sanamuhla esithuthuka ngokushesha, iqiniso elilodwa elihlala linjalo: izinkampani ezivumelana nezimo kuphela ezizochuma. Njengoba i-US ne-China manje sezisebenzela ekufinyeleleni ezivumelwaneni zohwebo ezithuthukisiwe, amathuba ayavela - kodwa nezinselelo ezintsha zamabhizinisi kaswidi ancike kumaketanga okunikezela ngamazwe ngamazwe.
Yilapho Ukudla kwe-Richfield kukhanya khona.
Ngokungafani nabakhiqizi bendabuko abathembele kubahlinzeki bezinkampani zangaphandle ukuze bathole uswidi ongahluziwe (ikakhulukazi amabhrendi afana nama-Skittles avela ku-Mars), i-Richfield yakhe umbuso wokukhiqiza uswidi ome mpo ngokuphelele. Kusukela ekudaleni ama-sphere ayo anemibalabala wothingo kuya ekumisweni kahle yiqhwa ngempahla ye-Toyo Giken, i-Richfield isingatha zonke izinyathelo - iqinisekisa ikhwalithi, amanani, nokutholakala.
Lokhu kubaluleke kakhulu manje njengoba iMars isithengisa eyakheama-Skittles aqandisiwengqo kubathengi kanye nokukhawulela ukunikezwa kwabanye. Izinkampani ezake zancika ku-Mars ukuthola uswidi oyisisekelo manje zisengcupheni. Kodwa Richfield? Zizimele, ziyasebenza, futhi zikwazi ngokugcwele ukukhiqiza uswidi “onjenge-Skittles” onomumo ofanayo, ukuthungwa, kanye ne-punch emuncu — ngezitayela ze-jumbo, isikwele, noma zakudala.
Futhi njengoba izingxoxo zohwebo zivula iziteshi ezintsha phakathi kweShayina ne-US, imikhiqizo ehambisana nezitifiketi, abakhiqizi abaxhumeke emhlabeni jikelele abafana no-Richfield bayoba nethuba lokuqala lokuhambisa emakethe esanda kunwetshwa. Ubambiswano lwesikhathi eside lwe-Richfield nabadlali bomhlaba abafana no-Nestlé no-Kraft, olumataniswe namalebhu abo agunyazwe i-FDA kanye nezimboni ze-BRC A-grade, zisho into eyodwa: kakade sebedlala esiteji somhlaba — futhi bayawina.
Ezinkampanini zikaswidi ezifuna uzakwethu wokukhiqiza othembekile, olungele ikusasa, i-Richfield akuyona nje inketho ehlakaniphile — ukuphela kwendlela enengqondo.
Isikhathi sokuthumela: May-23-2025