Isidingo seuswidi omiswe yiqhwae-United States liyaqhuma, liqhutshwa ukuthakaseleka kwabathengi ngokuthungwa okuhlukile nama-flavour, kanye namathrendi wegciwane kumapulatifomu afana ne-TikTok. Njengoba i-Mars ingena emakethe yamaswidi omisiwe, amabhizinisi afuna ukwenza imali ngalo mkhuba adinga umphakeli onokwethenjelwa ongahlinzeka ngemikhiqizo eqandisiwe yekhwalithi ephezulu. I-Richfield Food igqama njengozakwethu ofanelekile wemikhiqizo yamaswidi efuna ukungena emakethe noma ukukala imisebenzi yabo. Nasi isizathu.
1. Ukuduma Okukhulayo Koswidi Omisiwe: Ithrendi Ongeke Wakuziba
Uswidi omiswe yiqhwa ungaphezu nje komkhuba odlulayo—sekuwumkhuba. Ngenxa yenkundla yezokuxhumana, inqubo yokuguqula uswidi odumile ube ukudla okumnandi, okumnandi kuthathe izethameli emhlabeni wonke. Abathengi bathanda ubusha beswidi eliphundu, eliqhuma emlonyeni wakho, futhi inqubo yokumisa iqhwa igcina ukunambitheka kwemvelo nemibala egqamile yeswidi, iyenze ibe yinhle kubantwana nakubantu abadala ngokufanayo.
I-Mars isivele ijoyine lo mkhuba, yethula owayo uswidi omisiwe ukuze ingene kulesi sidingo esikhulayo. Njengomunye wabaholi embonini kaswidi, ukubandakanyeka kukaMars kuqinisekisa kuphela amandla amakhulu wengxenye yamaswidi eqandisiwe. Kumabhrendi oswidi, lokhu kuletha ithuba elihle lokunikeza isigaba somkhiqizo omusha esikhanga kokubili abathandi bakaswidi abanolwazi olunzulu nabathengi abasha, abakhathalela izitayela.
2. I-Richfield Advantage: I-Raw Candy Production kanye Nobungcweti Bokomisa Iqhwa
Okwenza i-Richfield Food ihluke kwabanye abahlinzeki yikhono lethu lokulawula yonke inqubo yokukhiqiza. Ngokungafani nabaqhudelana nabo abaningi abagxila kuphela ekwenziweni kweqhwa noma uswidi ongahluziwe, i-Richfield ukuphela kwenkampani e-China ekunikeza kokubili. Ifekthri yethu engamamitha-skwele angu-60,000 inemizila engu-18 yokukhiqiza i-Toyo Giken yokomisa imigqa, ekwazi ukuphatha amarun okukhiqiza amakhulu kuyilapho igcina izindinganiso zekhwalithi ephakeme.
Ukuhlanganiswa okuqondile kwe-Richfield kuqinisekisa ukuthi singakwazi ukukhiqiza uswidi oluhlaza wekhwalithi ephezulu, njenge-Skittles, gummy worms, nama-gummy bear, ngaphambi kokuwuguqulela ekubeni uswidi omisiwe. Le nzuzo eyingqayizivele ivumela ukulawula ikhwalithi engcono, iqinisekisa ukuthi umkhiqizo wokugcina unokunambitheka okungaguquki kanye nokuthungwa. Ngenxa yalokho, izinhlobo zikaswidi ezisebenzisana ne-Richfield zingaqinisekisa ukuthi iminikelo yazo efriziwe izohlangabezana nokulindelwe ngabathengi mayelana nokunambitha, ukugoqa, kanye nekhwalithi iyonke.
3. I-Supply Chain Ezinzile, Ethembekile Yemikhiqizo Yamaswidi
Emabhizinisini angena emakethe yamaswidi omisiwe, iketango elizinzile nelithembekile libalulekile. Njengoba imboni kaswidi omiswe iqhwa ikhula, izinhlobo eziningi zikaswidi zingase zizithole zidonsa kanzima ngokunikezwa okungahambisani noma amanani aphezulu uma zithembele kubahlinzeki abaningi ngezingxenye ezihlukene zenqubo yokukhiqiza. I-Richfield iqeda le nselele ngokunikeza amandla okukhiqiza asukela ekupheleni, okusho ukuthi amakhasimende ethu adinga kuphela ukusebenzisana nozakwethu oyedwa othembekile ukuze asingathe zonke izici zokukhiqiza uswidi—kusuka enqubweni yokwenza uswidi kuya ekumisweni yiqhwa.
Ukuhlanganiswa kwethu okuqondile kuvumela ukukhiqizwa okuhlelekile, okuqinisekisa ukuthi singakwazi ukuhlangabezana nezidingo ezinkulu ngamanani aqhudelanayo kanye nezikhathi zokushintsha ngokushesha. Ngaphezu kwalokho, imboni yethu isebenza ngaphansi kwesitifiketi se-BRC A-grade kanye namazinga e-GMP agunyazwe yi-FDA, okunikeza amabhizinisi ukuthula kwengqondo azi ukuthi imikhiqizo yawo izophepha futhi ihambisane nemithetho yamazwe ngamazwe.
Isiphetho
I-Richfield Food'sikhono lokunikeza kokubili ukukhiqizwa kwamaswidi aluhlaza kanye nobungcweti bokumisa iqhwa kusenza sibe uzakwethu ofanelekile wanoma yiluphi uhlobo lukaswidi olufuna ukungena noma ukunwetshwa emakethe yamaswidi omisiwe e-US. Ngekhwalithi ephakeme, ukusebenza kahle kwezindleko, kanye nochungechunge lokuhlinzeka okuthembekile, i-Richfield inikeza yonke into edingwa uhlobo lukaswidi ukuze uphumelele kulo mkhakha okhula ngokushesha.
Isikhathi sokuthumela: Nov-21-2024