I-Advantage Emnandi - I-Richfield Food Izidlula Kanjani Izinselelo Zentela

Isici: Ukulawulwa Kwe-Supply Chain & Ukuhlanganisa Okuqondile

 

Ezweni lezohwebo lomhlaba wonke, amanani entengo afana namafu esiphepho—awabikezeli, futhi ngezinye izikhathi awanakugwenywa. Njengoba i-United States iqhubeka nokuphoqelela amanani entengo aphakeme ekuthengisweni kwamanye amazwe, izinkampani ezithembele kakhulu kumaketanga okunikezela kwamanye amazwe zizwa ukucindezela. Kodwa-ke, i-Richfield Food ayigcini nje ngokuqeda isiphepho - iyachuma.

 

U-Richfield ungomunye wabakhiqizi abambalwa kakhulu e-China abangabanikazi bokukhiqiza uswidi ongahluziwe kanye nokucubungula okomisa, okukunikeza umkhawulo obalulekile emakethe yamanje. Iningiuswidi omiswe yiqhwaamabhrendi kufanele athembele emithonjeni yangaphandle, ikakhulukazi labo abasebenzisa uswidi wophawu olufana nama-Skittles - ukuncika okube yingozi ngemuva kokuthi i-Mars (umkhiqizi we-Skittles) yehlise ukuhlinzekwa kwabantu besithathu futhi ingene endaweni yamaswidi efriziwe ezisekelweni ezifana ne-TikTok.

Ama-marshmallows aqandisiwe6
I-marshmallows eyomile efriziwe4

Ngokuphambene, amandla okukhiqiza angaphakathi kwe-Richfield awaqinisekisi nje kuphela ukunikezwa okuqinile kodwa futhi nezindleko eziphansi, njengoba asikho isidingo sokukhokhela uswidi we-brand noma izinsiza zokumisa eziphuma ngaphandle. Imigqa yabo yokumisa i-Toyo Giken engu-18 kanye nesakhiwo semitha-skwele esingu-60,000 sibonisa ukwehla kwezinga lezimboni izimbangi eziningi ezingakwazi ukufana nazo.

 

Inzuzo yale ndlela edidiyelwe? Abathengi namabhizinisi ngokufanayo bathola ukufinyelela emikhiqizweni yekhwalithi ephezulu ngokungaguquki, ethintwa izimpi zohwebo noma ukuphazamiseka kwabahlinzeki. Njengoba izintela zenyusa amanani oswidi ongenisiwe, i-Richfield iyaqhubeka nokunikeza amanani ancintisanayo, ukugcinwa kwe-flavour enhle kakhulu, kanye nokwahlukahlukana - kusukela kuswidi wothingo oluqandisiwe kuya ekulunyweni kwezikelemu.

 

Emabhizinisini ahlose ukusinda futhi aphumelele ezimweni zezomnotho ezingaqinisekile, ukusebenzisana nomkhiqizi ohlanganisiwe oqondile njengo-Richfield akuwona nje umqondo omuhle -kuwumnyakazo wamasu.


Isikhathi sokuthumela: Apr-27-2025