I-United States ibone ukwanda okukhulu kwe- uswidi omiswe yiqhwaimakethe, eqhutshwa izitayela zabathengi, okuqukethwe kwemithombo yezokuxhumana okunegciwane, kanye nesidingo esikhulayo sezinto ezintsha zokuphatha. Kusukela esiqalweni esiphansi, uswidi omisiwe uguquke waba umkhiqizo ojwayelekile manje ohlonishwa isisekelo sabathengi abahlukahlukene. Lokhu kushintshwa kwemakethe kumele kokubili ithuba lemikhiqizo kamaskandi kanye nenselelo kubahlinzeki bempahla ukuze bahlangabezane nezidingo ezintsha zekhwalithi nokuhlukahluka.
1. Ukuqala Koswidi Omiswe Yiqhwa e-US
Ubuchwepheshe bokumisa iqhwa buneminyaka engamashumi eminyaka bukhona, ekuqaleni busetshenziswa ekulondolozeni ukudla kokuhamba emkhathini kanye nezicelo zezempi. Kodwa-ke, kwaze kwaba sekupheleni kweminyaka yawo-2000 lapho uswidi omiswe yiqhwa waqala ukubamba njengento evamile yokudla okulula. Inqubo yokomisa uswidi ihlanganisa ukususa wonke umswakama kuswidi ngenkathi igcina ukunambitheka kwayo nesakhiwo. Le nqubo iholela ekujuleni, ukuthungwa okuqinile kanye nephrofayili ye-flavour eqine kakhulu uma kuqhathaniswa noswidi wendabuko. Ukukhanya kanye ne-crunch eyanelisayo kube yinto ethandwa kakhulu kubathengi, ikakhulukazi kumongo wokudla okulula okunikeza ulwazi olusha, olujabulisayo.
Iminyaka eminingi, uswidi owomisiwe wawuwumkhiqizo we-niche, otholakala ezitolo ezikhethekile noma ngokusebenzisa abathengisi be-inthanethi abasezingeni eliphezulu. Kodwa-ke, njengoba izinkundla zokuxhumana ezifana ne-TikTok ne-YouTube ziqala ukukhula ngokuduma, amavidiyo asakazwa yigciwane abonisa ukuthungwa okuyingqayizivele nama-flavour amaswidi omisiwe abe yiqhwa aqhubekisela phambili umkhiqizo endaweni evamile.
2. Ithonya Lemithombo Yezokuxhumana: I-Catalyst Yokukhula
Eminyakeni embalwa edlule,uswidi omiswe yiqhwaselidume ngokuduma kakhulu ngenxa yezinkundla zokuxhumana. Amapulatifomu afana ne-TikTok ne-YouTube asephenduke abashayeli abanamandla bezitayela, futhi uswidi omisiwe unjalo. Amavidiyo asakazwayo abonisa amabhrendi oswidi azama izimpethu eziqandisiwe, uswidi wothingo omuncu, nama-Skittles asize ukwakha ilukuluku nesasasa kulesi sigaba.
Abathengi bakujabulele ukubuka uswidi ojwayelekile uwenza into entsha ngokuphelele—imvamisa bethola ukumangala kokwakheka okucwebezelayo, ukunambitheka okujulile, nobusha bomkhiqizo ngokwawo. Njengoba amaswidi eqala ukuqaphela, aqaphela ukuthi angahlangabezana nesidingo esikhulayo sokudla okulula okuyingqayizivele, okujabulisayo okwakungagcini nje ngokujabulisa ukudla kodwa futhi kufanelekile ku-Instagram. Lolu shintsho ekuziphatheni kwabathengi lwenza imakethe yamaswidi omisiwe ibe yiqhwa ibe yinye yezingxenye ezikhula ngokushesha embonini yokudla okulula.
3. Umthelela We-Mars Nezinye Imikhiqizo Emikhulu
Ngo-2024, iMars, engomunye wabakhiqizi bakaswidi abakhulu emhlabeni, yethula owayo ulayini weama-Skittles aqandisiwe, okuqhubeka nokuqinisa ukuthandwa komkhiqizo nokuvulela ezinye izinkampani zikaswidi iminyango. Ukuthuthela kwe-Mars endaweni eyomisiwe kwabonisa embonini ukuthi lokhu akusasewona umkhiqizo we-niche kodwa ingxenye yemakethe ekhulayo okufanele kutshalwe kuyo.
Njengoba imikhiqizo emikhulu efana ne-Mars ijoyina imakethe, umncintiswano uyakhula, futhi isimo sezwe siyashintsha. Ezinkampanini ezincane noma abasanda kungena, lokhu kuletha inselele eyingqayizivele—ukugqama emakethe lapho abadlali abakhulu sebehileleke khona. Izinkampani ezifana ne-Richfield Food, ezineminyaka engaphezu kwengu-20 yokuhlangenwe nakho kokukhiqiza amaswidi aluhlaza okotshanisiwe, zimi kahle ukuze zihlangabezane nale nselele ngokunikela ngemikhiqizo eyomisiwe eyi-premium kanye namaketanga athembekile, asebenza kahle kakhulu.
Isiphetho
Imakethe yamaswidi omisiwe yase-US ibe nenguquko enkulu, isuka kumkhiqizo we-niche iye kwaba nomuzwa ojwayelekile. Inkundla yezokuxhumana idlale indima ebalulekile ekubhebhezeleni lokhu kukhuphuka, futhi imikhiqizo emikhulu efana ne-Mars isize ukuqinisa ukusebenza kwesigaba kwesikhathi eside. Okwamaswidi afuna ukuphumelela kule makethe, inhlanganisela yokukhiqizwa kwekhwalithi, imikhiqizo emisha, namaketanga okuhlinzeka okuthembekile kubalulekile, futhi izinkampani ezifana neRichfield Food zinikeza inkundla efanelekile yokukhula.
Isikhathi sokuthumela: Nov-29-2024