I-United States ibone ukukhula okuqhumayo ku uswidi omiswe yiqhwaImakethe, eqhutshwa izitayela zabathengi, okuqukethwe kwe-viral social media, kanye nesidingo esandayo sokuphakelwa okuncane. Ukusuka ekuthobeleni okuthobekile, uswidi omisiwe omisiwe uvele emkhiqizweni ojwayelekile manje ohlonishwa yisisekelo sabathengi esihlukahlukene. Lokhu kuguqulwa kwemakethe kumelela zombili ithuba lokuthola ama-Candy Brands kanye nenselelo kubahlinzeki ukufeza izimfuno ezintsha zekhwalithi nezinhlobonhlobo.
1. Iziqalo zoswidi omisiwe e-US
I-Freeze-yoMkhulu ubuchwepheshe ibilokhu ikhona amashumishumi eminyaka, isetshenziswe ekuqaleni lapho kugcinwa khona ukudla kwezicelo ze-Space zokuhamba kanye nezempi. Kodwa-ke, bekungekho kuze kube sekupheleni kuka-2000s ukuthi uswidi omisiwe omisiwe waqala ukubamba into edlalwayo. Inqubo yokuba yiqhwa - uswidi omisa ahlanganisa ukususa wonke umswakama ovela kuswidi ngenkathi ugcina ukunambitheka kwawo nesakhiwo. Le nqubo iholela ekhrisimethini, ukuthungwa okukhohlisayo kanye nephrofayili ye-flavor ejulile ngokuqhathaniswa noswidi wendabuko. Ukukhanya kanye ne-crunch egculisayo kwaba yi-hit enkulu nabathengi, ikakhulukazi kumongo wokudla okulula okunikeza okuhlangenwe nakho okusha.
Iminyaka eminingi, uswidi omisiwe omisiwe wayengumkhiqizo we-niche, etholakala ezitolo ezikhethekile ezikhethiwe noma ngokuthengisa okuphezulu kwe-inthanethi. Kodwa-ke, njengoba amapulatifomu ezokuxhumana afana neTiktok ne-YouTube baqala ukukhula ngokuthandwa, amavidiyo wegciwane abonisa ukwakheka okuhlukile kanye nokunambitheka kwama-candies ahlanganisiwe aqhubekisela phambili umkhiqizo ekulinganiseni.
2. Ithonya lezokuxhumana: i-catalyst yokukhula
Eminyakeni embalwa edlule,uswidi omiswe yiqhwaiqhume ngokuthandwa kakhulu ngenxa yemithombo yezokuxhumana. Amapulatifomu afana neTiktok ne-YouTube abe abashayeli abanamandla bezitayela, futhi uswidi omiswe u-free awufani. Amavidiyo wegciwane abonisa ama-Candy Brands ahlola izibungu ze-reasme-ezomisiwe, uswidi we-rainbow omuncu, futhi ama-skittle asiza ekwakheni ilukuluku nenjabulo ezungeze lesi sigaba.
Abathengi bakujabulele ukubuka ukuguqulwa kwamaswidi ajwayelekile kwaba okuningana ngokuphelele - okuvame ukubhekana nokumangala kokuthungwa kwe-crispy, ukunambitheka okukhulu, nokushaywa komkhiqizo uqobo. Njengoba ama-Candy Brands aqala ukunakwa, babona ukuthi bangahlangabezana nesidingo esivelayo sokudla okulula okuhlukile okwakungajabulisi kuphela kodwa futhi ne-Instagram-efanelekile. Lokhu kuguqulwa ekuziphatheni kwabathengi kwenza imakethe ye-Candy Emisiwe Emisiwe Enye yezingxenye ezikhula ngokushesha embonini yokudla.
3. Umthelela we-Mars neminye imikhiqizo emikhulu
Ngo-2024, iMars, omunye wabakhiqizi bakapipi amakhulu emhlabeni jikelele, wethula umugqa wawo weQhwa ama-Skingles Omisiwe, Ukuqhubeka nokwenza i-dement ethandwa ngumkhiqizo kanye nokuvula iminyango yezinye izinkampani zamaswidi. IMars 'idlulela esikhaleni esamiswa embonini evakashelwe embonini ukuthi lokhu bekungeyona umkhiqizo we-niche kepha ingxenye ekhulayo yemakethe kufanelekile ukuyitshala.
Ngemikhiqizo emikhulu efana neMars ijoyina imakethe, umncintiswano uyafudumeza, futhi isimo sishintsha. Kuzinkampani ezincane noma abasha abasha, lokhu kuveza inselelo eyingqayizivele - emi ngaphandle emakethe lapho abadlali abakhulu manje bebandakanyeka khona. Izinkampani ezinjengokudla okune-richfield, eneminyaka engaphezu kwengu-20 yesipiliyoni ekukhiqizeni i-freeze-yomiswa, zibekwe kahle ukuze zihlangabezane nale nselelo ngokunikeza imikhiqizo ekhokhelwa yi-premium ekhokhelwa kanye nokunikeza amaketanga.
Ukugcina
Imakethe ye-Candy e-US eReze-yomisiwe iye yaguqulwa okubalulekile, ivela kumkhiqizo we-niche emzwani ojwayelekile. Abezindaba zenhlalo badlala indima ebalulekile ekukhuleni lokhu kunyuka, futhi izinhlobo ezinkulu ezinjengeMars ziye zasiza ukuqinisa ukusebenza kwesikhathi kwesikhathi eside. Ngemikhiqizo ye-Candy efuna ukuphumelela kule makethe, inhlanganisela yokukhiqizwa kwekhwalithi, imikhiqizo emisha, kanye namaketanga athembekile asemqoka, futhi izinkampani ezinjengokudla kweRichfield zinikeza ipulatifomu efanelekile yokukhula.
Isikhathi sePosi: Nov-29-2024