Uma kuziwa ekuphatheni okumnandi, i-Richfield'suswidi omiswe yiqhwaakusona nje esinye isiphuzo esinoshukela—kuyinguquko embonini kaswidi. Kusukela ekubunjweni kwayo okuqinile kuya ekunambithekeni kwayo okuqinisiwe, le candi iwina izithameli eziningi. Kodwa ubani ngempela othanda uswidi omiswe yiqhwa weRichfield kakhulu? Ake sihlole amaqembu ahlukene abantu abangakwazi ukuthola okwanele kwalokhu kudla okumnandi, okunambithekayo.
1. I-Social Media Generation - TikTok & Abathandi be-YouTube Candy
Uma kukhona iqembu elizakhele udumo kuswidi omiswe yiqhwa, yinkundla yezokuxhumana. I-TikTok, i-YouTube, ne-Instagram zigcwele amavidiyo abantu abazama izikelemu ze-Richfield eziqandisiwe, uswidi wothingo oluqandisiwe, namabhere omuncu omisiwe okokuqala ngqa. I-crunch egculisayo, ukuqhuma kwe-flavour okumangazayo, kanye nendlela lawa maswidi akhukhumele ngayo ngosayizi kuwenza abe okuqukethwe okufanele kwe-ASMR, amavidiyo okusabela, nezinselele zokudla.
Abathengi abasebasha, ikakhulukazi iGen Z kanye neMillennials, bakhangwa izitayela zokudla ezihlukile nezinegciwane. Ngokuthungwa kwawo okungalibaleki nama-flavour agqamile, uswidi omisiwe we-Richfield uyilokho kanye abakufunayo—into entsha, ejabulisayo, futhi engabiwa kakhulu.
2. Ama-Snackers Aqaphela Impilo - Enye Indlela Engcono Kumaswidi Avamile
Akubona bonke abathandi bakaswidi abafuna ukudla ushukela omningi, izithasiselo zokwenziwa, noma izibiliboco ezinamathelayo, ezihlafunwayo. Ngokungafani noswidi wendabuko ogcwele izinto zokulondolozwa kwemvelo, uswidi omiswe yiqhwa we-Richfield wenziwa kusetshenziswa inqubo ekhethekile yokumisa iqhwa esusa umswakama kuyilapho ilondoloza ukunambitheka kwemvelo kweswidi. Lokhu kusho:
Ama-flavour aqine kakhulu anoshukela omncane odingekayo
Azikho izinsalela ezinamathelayo emazinyweni (okungcono empilweni yamazinyo)
Okulula, ukuthungwa kwe-crunchier okungazizwa kusinda
Kubantu abafuna uswidi ohlanzekile, ojabulisa kakhudlwana, uswidi omiswe yiqhwa kuwukukhetha okuhlakaniphile. Abazali abafuna ukwelapha izingane zabo ngaphandle kokungcola okunamathelayo okuvamile baphinde bancamele imikhiqizo ka-Richfield kunoswidi ovamile we-gummy.
3. I-Adventurous Foodies & Candy Collectors
Abanye abantu bathanda ukuzama ukudla okusha nokujabulisayo, futhi uswidi omisiwe uphelele kubo. Kusukela kuswidi wothingo olumuncu okomile ukuya kumagummies afriziwe, i-Richfield ihlala isungula izinto ezintsha ukuze ilethe ulwazi olusha kubathandi bokudla. Kungakhathaliseki ukuthi okomcimbi wokunambitha uswidi wangaphandle noma umbono wesipho oyingqayizivele, lokhu kudla kuletha injabulo kunoma ubani ofuna okuthile okuhlukile.
Isiphetho
Uswidi omiswe yiqhwa we-Richfield awukona nje ukwelapha-yinto ethandwa abaningi. Kungakhathaliseki ukuthi ungumgqugquzeli wenkundla yezokuxhumana, i-snacker ekhathalela impilo, noma umuntu othanda ukudla, lawa maswidi anoshukela, anambitheka anikeza okuthile okusha nokujabulisayo kuwo wonke umuntu. Kuyacaca ukuthi u-Richfield uthole indlela yokwenza uswidi ube ngcono, ube mnandi kakhulu, futhi uhehe izethameli eziningi kunangaphambili.
Isikhathi sokuthumela: Feb-10-2025