Usubonileama-Skittles aqandisiwe. Uke wazibona izikelemu eziqandisiwe. Manje hlangabezana nomuzwa olandelayo wegciwane: ushokoledi wase-Dubai omisiwe - owenziwe yi-Richfield Food, ongomunye wabakhiqizi bakaswidi abaqandisiwe abanamandla emhlabeni.
Umhlaba wokudla okulula uyashintsha. I-Gen Z ifuna okungaphezu kobumnandi—ifuna ukuthungwa, umbala, i-crunch, namasiko. Ushokoledi wase-Dubai ushaya wonke lawo manothi: uyanelisa, uklanywe kahle, futhi ukhuthazekile emhlabeni jikelele. Ngenkathi u-Richfield eyinikeza ukwelashwa okomisa, i-inthanethi yaphawula.
Ushokoledi kaRichfieldukuguqulwa kungaphezu kobuhle. Ngokususa umswakama ngaphandle kokulimaza ukunambitheka, umphumela uba ukulunywa okulula, okushwaqayo okuqhuma ukunambitheka futhi kuncibilike emlonyeni wakho. Ngokungafani noshokoledi wendabuko, ngeke uncibilike elangeni. Ilungele ukudla ohambweni, ama-oda aku-inthanethi, nokuthengisa ngohambo.
Abadali be-TikTok sebevele bagxumela kuthrendi, babonisa ubumnandi obanelisayo, ukunambitheka kwangaphandle, nezingcezu ezimibalabala. Lobo gciwane abukho ngephutha. U-Richfield wakhela abathengi besimanje lo mkhiqizo: okubonakalayo okugqamile, ulwazi olunethezeka, nempilo ende yeshalofu yokugcina nokusabalalisa okungenangcindezi.
Kodwa okwenza i-Richfield ihluke kakhulu isikhundla sayo esiyingqayizivele: ingabanikazi bayo yonke inqubo yokukhiqiza-kusuka kuswidi kuya ekuqedeni okomile. Imishini yabo ye-Toyo Giken yobuchwepheshe obuphezulu, ifektri enkulu engu-60,000㎡, kanye nesipiliyoni seminyaka engaphezu kwengu-20 ibanika ukuvumelana nesikali esingenakuqhathaniswa.
Kubathengisi, yithuba lokungena esikhathini esikhulu esilandelayo sikaswidi. Kubathengi, kuwukunambitheka kokunethezeka, isiko, kanye nokuqanjwa kabusha—konke ngokuluma okukodwa nje.
Isikhathi sokuthumela: Jun-19-2025