IGlobal Market Insight Style — “Kungani Iswidi Elomisiwe Ka-Richfield Ne-Ice Cream Kulungele Ukubusa Umhlaba Wonke”

Amathrendi omhlaba wonke ashintshela ekujabuleleni, okucebile kokuthungwa, kanye nezinketho eziphathwayo—futhi asikho isigaba somkhiqizo esimelela lokhu kangcono kunouswidi omiswe yiqhwakanye no-ayisikhilimu. Njengoba kuqhuma isidingo sokuzinza kweshalofu, ukudla okulula okulungele ukuhamba, i-Richfield Food ibekwe ngendlela ehlukile ukuze iholele ezimakethe ezintsha.

 

Abathengi namuhla bafuna okungaphezu nje kukashukela—bafuna ulwazi. Uswidi wothingo oluqandisiwe omiswe yiqhwa we-Richfield unikeza umbukwane obonakalayo kanye nokushwabana okwanelisayo, kuyilapho ulayini omusha wenkampani ka-ayisikhilimu oqandayo omisiwe uletha isifiso kanye nobungane kubabukeli abakhula ngokushesha. Akukona nje ukudla okulula—ukuqukethwe, kuyafaneleka ukuhamba, futhi into ongabelana ngayo ezinkundleni zokuxhumana noma ebhokisini lesidlo sasemini.

 

E-US, abagqugquzeli be-TikTok sebevele baqhuba isidingo sama-Skittles omisiwe abe yiqhwa kanye no-ayisikhilimu we-astronaut. Kodwa manje, ngenxa yezinsizakalo ze-OEM/ODM ze-Richfield kanye nokwenza ngokwezifiso okuvumelana nezimo, abasabalalisi kulo lonke elaseYurophu, eNingizimu-mpumalanga ye-Asia, naseMpumalanga Ephakathi baletha ukudla okufakwe iqhwa ezitolo ezinkulu, izitolo zikaswidi, nezitolo eziku-inthanethi—ezinama-twist endawo kanye nezintandokazi ze-flavour.

 

Ikhono lika-Richfield lokukhiqiza kokubili uswidi ongahluziwe kanye nomkhiqizo wokugcina omiswe yiqhwa kuwunikeza ukusebenza kahle okungenakuqhathaniswa nokulawula amanani. Ngaleso sikhathi, ubudlelwano babo besikhathi eside no-Nestlé, Kraft, kanye no-Heinz sebuvele bufakazele ikhono labo lokuhlangabezana nokulindelwe kwamanye amazwe.

 

Kungakhathaliseki ukuthi ukugcwaliseka kwe-e-commerce, ukunwetshwa kwezitini nodaka, noma ukuthuthukiswa kwelebula yangasese, uswidi omisiwe omisiwe we-Richfield no-ayisikhilimu kunikeza isigaba somkhiqizo esinezinga eliphezulu, esinobungozi obuncane esihambisana nabathengi bomhlaba wonke.

 

Ngamafuphi: umhlaba ufuna ukomiswa yiqhwa. Futhi i-Richfield isilungele ukuyiletha—i-crispy, i-creamy, futhi ingcono kunangaphambili.


Isikhathi sokuthumela: Jul-04-2025