Isitayela sikaswidi omiswe yiqhwa akwenzekanga nje - siqhume. Okwaqala njenge-TikToks eyingozi yamaswidi othingo akhukhumala ngokuhamba kancane manje sekuyisigaba sokuthengisa esibiza izigidi zamadola. Njengoba abathengisi abaningi bakaswidi bejaha ukuhlangabezana nesidingo, kunegama elilodwa eligqamayo njengomphakeli womhlaba wonke olungele ukuletha: Ukudla oku-Richfield.
Kungani le fomethi idume kangaka?
Ngenxa yokuthi uswidi omiswe yiqhwa awushintshi nje ukuthi uswidi ugcinwa kanjani - ubuyisela kabusha ukuthi wenza kanjani. Cabanga ngokuluma kothingo olumuncu olunambitheka ngokuphindwe kabili, isikelemu esiqhekeka sibe ubumnandi obuqhumayo, noma iqoqo elinezithelo elithi “geek” elishwabana njengophophukhoni. Lokhu akuzona nje izinto ezintsha — kungukwakheka okusha, ukuzwela okusha, nezintandokazi ezintsha zamakhasimende.
I-Richfield iwamukele lo mfutho ngokwakha umugqa ogcwele wezinhlobonhlobo eziqandisiwe, okuhlanganisa:
Okuvamile futhi omuncu amaswidi uthingongefomethi ye-jumbo neyokudala
Gummy bears kanye izikelemu kubathengi nostalgic
Amaqoqo e-Geek abafuna ukunambitheka
Ngisho neqhwaUshokoledi waseDubaikubathengi abaphambili
Kodwa ngaphezu kokuhlukahluka komkhiqizo, okwenza i-Richfield ibe yisinqumo esingcono kakhulu sabanikazi bezitolo zamaswidi ukuhlanganiswa kwayo okuqondile. Abathembele kuswidi wenkampani yangaphandle (njenge-Mars' Skittles, manje esikhawulelwe). Esikhundleni salokho, i-Richfield ikhiqiza isisekelo sayo sikaswidi endlini, enemishini ehambisana nemikhiqizo ephezulu yomhlaba. Bese-ke, uswidi uyomiswa njengeqhwa kusetshenziswa imigqa yokukhiqiza ye-Toyo Giken engu-18 endaweni yabo engu-60,000㎡, okuqinisekisa ukusebenza kahle, ukuphepha, nokungaguquguquki.
Kubathengisi bakaswidi abafuna ukukhuphuka ngokushesha, gwema ukuphathwa ikhanda kwe-supply chain, futhi ugibele i-boom eyomisiwe - i-Richfield iyimpendulo.
Isikhathi sokuthumela: Jul-23-2025