I-Richfield Food, isiqhwaga esinezimboni ezi-3 kulo lonke elase-China nase-Vietnam, manje isibeka imibono yaso kubathandi bakashokoledi emhlabeni wonke—nge-twist. Ukuqamba okusha kwenkampani,Ushokoledi Omisiwe waseDubai, yakhelwe impumelelo yokuthekelisa, ehlinzeka ngomkhiqizo ozinzile, onenani eliphezulu ofanele izimakethe zamazwe ngamazwe.
Ushokoledi wase-Dubai waziwa emhlabeni wonke njengowokuzithokozisa kashokholethi oyi-premium-ufakwe izinongo zasendaweni, unemibala emihle, futhi uvame ukusetshenziswa ekupheni izipho. Kodwa ukuyithumela kwamanye amazwe bekulokhu kuyinselelo. Iyancibilika emazingeni aphezulu okushisa, kuyabiza ukuyihambisa ngomkhumbi, futhi inomkhawulo wokuphila kweshalofu.
U-Richfield ukuxazulule lokho.
Isebenzisa izindlela ezithuthukisiwe zokumisa iqhwa ezisekelweni zikashokoledi ezenziwe ngokwezifiso, i-Richfield isusa wonke umswakama ngenkathi ivala ukunambitheka, umbala, nephunga. Okusele inguqulo eshwabene, engasindi, nezinzile eshalofini likashokoledi wase-Dubai wakudala—olungele ukuthunyelwa ngomkhumbi okude nokusatshalaliswa komhlaba wonke.
U-Richfield ubekwe endaweni ehlukile yokuhola le nhlangano. Iwukuphela kwefekthri e-China ekhiqiza womabili uswidi ongahluziwe futhi emisa iqhwa endlini. Imishini yabo ilingana nezindinganiso ze-Mars, okuvumela ikhwalithi engaguquki nokusebenza kahle. Ngaphezu kwalokho, isimo sabo se-BRC A-grade, izikhungo ezingu-60,000㎡, nobudlelwano obujulile bezimboni no-Heinz, uNestlé, kanye no-Kraft kuqinisekisa izindinganiso zokukhiqiza ezisezingeni eliphezulu.
Abathengisi kulo lonke elaseYurophu, e-US, eMpumalanga Ephakathi, naseNingizimu-mpumalanga ye-Asia manje sebengakwazi ukunikeza ushokoledi owubukhazikhazi ohamba kalula futhi omelana nezimo zezulu eziguquguqukayo. Akukho siqandisi, akukho ukujaha ukuthengisa—futhi kusewukuzizwisa okuphambili.
Esikhathini lapho izinto zomhlaba wonke seziyinkimbinkimbi kakhulu kunangaphambili, ushokoledi wase-Dubai omisiwe omisiwe wase-Richfield ungumkhiqizo ongcono kakhulu wokuthekelisa ngaphandle: ukukhanya, okuhlala isikhathi eside, okuphephile, nokukhanga ngendlela exakile.
Kubasabalalisi bomhlaba wonke, sekuyisikhathi sokucabanga ngale kukashokoledi wendabuko. U-Richfield udale okuthile okusha—futhi ulungele umhlaba.
Isikhathi sokuthumela: Jun-13-2025