I-EmotionalConsumer Experience Style – “Ukunethezeka Kuwo Wonke Ama-Crunch Indaba Engemuva Koshokoledi WaseDubai Omisiwe Ka-Richfield”

Ngezinye izikhathi, ukudla okulula kwenza okungaphezu kokwanelisa indlala. Iyakumangaza, ikududuze, futhi ixoxe indaba. Yilokho kanye okukaRichfieldUshokoledi Omisiwe waseDubaiihloselwe ukwenza.

 

Ugqugquzelwe iphunga elimnandi, elimnandi laseMpumalanga Ephakathi, lo shokoledi ungaphezu nje kobumnandi - kuyisipiliyoni. Noma ngabe ujabulela isikwele esifakwe uthuli olusafroni noma i-pistachio-laced crisp, ukuluma ngakuyisa kumasiko acebile e-Dubai. Manje, cabanga lawo ma-flavour kanokusho omiswe abe yiqhwa aze aphelele, avaleleka ngamandla ngenkathi eletha i-crunch elula, enomoya ongakaze uyizwe ngaphambilini.

I-Dubai Chocolate

Lowo ngumlingo waseRichfield.

 

Ngesipiliyoni seminyaka engaphezu kwengu-20, lona akuwona nje omunye umkhiqizi kamaskandi. I-Richfield ukuphela kwendawo yokomisa iqhwa e-China enoswidi ongahluziwe nokukhiqizwa kukashokoledi, futhi basebenzise lawo mandla ukwakha into entsha ngempela. Umphumela uba ushokoledi ongancibiliki, ongonakali ngokushesha, futhi uhlala unambitheka futhi ujabulisa - ngisho namasonto noma izinyanga kamuva.

 

Inkampani elandela lo mkhiqizo ayiwona amathrendi ejahe ekuqaleni - ingumnikezeli othembekile emhlabeni wonke onezibopho ne-Nestlé, Kraft, kanye no-Heinz, ehlinzeka ngomkhiqizo ogunyazwe i-FDA, oqinisekisiwe we-BRC. Lokho kusho ukuthi abantu abafanayo abenza ushokholethi wakho wase-Dubai bakhiqiza izintandokazi ezomisiwe zemikhiqizo yomhlaba wonke - futhi manje, baletha lokho buhle kubabukeli abasha.

 

Kusukela ku-TikTok foodies kuya emashalofini angasebenzi esikhumulweni sezindiza, ushokoledi wase-Dubai owomisiwe usuvele udonsa amehlo. Kepha kuRichfield, akukhona nje ukuthandwa - kumayelana nokwenza okuthile ozokukhumbula. Ushokoledi oshwaqeka njenge-chip, oncibilika njengosilika, futhi uxoxa indaba yomhlaba wonke kukho konke ukulunywa.

 

Ngoba ngezinye izikhathi, ukuluma okukodwa kungakusa kwenye indawo.

 

Ungathanda ukubonwa, izincazelo zemikhiqizo, noma ikhophi yesikhangiso yalokhu kwethulwa okusha nakho?


Isikhathi sokuthumela: Jun-11-2025