Imboni kaswidi yomhlaba wonke ingena esigabeni esisha—lapho ukunambitheka kuhlangana khona nomsebenzi, nempilo yeshelufu ihlangabezana nokunethezeka. Okuhamba phambili kulokhu kuguquguquka yi-Richfield Food, isikhungo esinamandla emhlabeni wonke kuma-confections okomisiwe. Ukuqanjwa kwabo kwakamuva—I-Freeze-Dried Dubai Chocolate—akukona nje ukwethulwa komkhiqizo. Kuyisinyathelo esinamasu ukufuna ubuholi endaweni ephambili ethuthukayo kuwo wonke amazwekazi.
Ushokoledi waseDubaibelokhu behlukene. Yaziwa ngokunambitheka kwayo okungavamile, isethulo esicacile, nesipiliyoni esibi, iheha abathengi abahahela ukunethezeka ngokulunywa okuncane. Kodwa u-Richfield wenze lokho abambalwa abebekucabanga ukuthi bangakwenza: baguqule lokhu kuzitika ukuze kube ifomethi eyomisiwe, ehlanganisa ukunambitheka kwe-premium nezinzuzo ezingokoqobo ezifana nempilo yeshelufu ende, ukuthunyelwa kwempahla engasindi, futhi akukho siqandisi.
Ngobuchule, umnyakazo omuhle kakhulu. Nakuba izinkampani eziningi zokudla okulula zishikashikeka nemvelo kashokoledi owonakalayo, i-Richfield—sibonga imigqa yayo engu-18 yokomisa i-Toyo Giken kanye nokukhiqizwa kukaswidi oluhlaza okudidiyelwe—ikwazile indlela yokulondoloza umphefumulo kashokoledi ngenkathi ithuthukisa ukufometha kwawo. Manje, ushokoledi wase-Dubai ungafinyelela i-e-commerce yomhlaba wonke, izimakethe zezulu elishisayo, kanye nokudayisa kwezokuvakasha kunanini ngaphambili.
Lo mkhiqizo uthuthukisa amandla ka-Richfield: ukuhlanganiswa okuqondile okugcwele (kusuka kuswidi kuya kumkhiqizo osuphelile), isitifiketi se-BRC A-grade, nobudlelwano obufakazelwe nemikhiqizo efana ne-Nestlé, Heinz, ne-Kraft. Lokho kusho umthamo ophezulu, izinketho zamalebula angasese aguqukayo, kanye nokuvumelana komkhiqizo okungantengantengi.
Kubathengi nozakwethu bomkhiqizo, umkhiqizo oyiphupho: ukukhanga okuphezulu nokuthembeka kwesikali esikhulu. Futhi njengoba umsindo wenkundla yezokuxhumana ukhuphuka uzungeze ushokoledi kanokusho kodwa odliwayo, isikhathi sika-Richfield besingeke sibe ngcono.
Ngokwemibandela yebhizinisi, lokhu kungaphezu kukaswidi—ukuphazamiseka kwesigaba. Futhi uRichfield uyahola.
Isikhathi sokuthumela: Jun-09-2025